By Gregg A. Masters, MPH

This is a very effective way to deliver an important healthcare message via the simplicity of social media tools emphasizing a core narrative, effective design and even more effective story telling. The incidence of Melanoma is on the rise and the risk of unnecessary exposure or effective risk management should be a topic of increasing concern to all – especially the ill advised longitudinal worshiping of the sun for that, no pun intended, ‘killer tan’.

Watch a master at his craft – exquisitely supported by some nontraditional members of health care team.

Many kudos to our friends up north for a very creative and in the view of TDWI editors high impact form of delivery of an important healthcare message.

We will be following with interest your work!

Originally sourced from: ‘What is the best way to prevent and detect melanoma?

More about Dr Mike Evans aka @docmikeevans:

I am a family physician at St. Michael’s Hospital and an Associate Professor of Family Medicine and Public Health at the University of Toronto. I also run something called the Health Design Lab at the Li Ka Shing Knowledge Institute. My interest is engaging users and people with varied skills, particularly creatives, and mushing them together with researchers and clinicians to re-invent patient education. My recent YouTube release of “23 and 1/2 hours: what is the single most important thing for your health?” is a good example. With over a million views in the first month I think others also thought it was worthwhile. One theme that I see emerging is the need for clinicians to become part-time “curators” of the best health information for their patients, which is what My Favourite Medicine is all about…